In a rapidly evolving hospitality industry, Panache Hotel Group (PHG) is making a strong impact with its ambitious expansion and innovative hotel management approach. The company aims to grow its portfolio to 10 properties by late 2026, including a strategic entry into the New Zealand market, marking a significant step in its regional influence.
Expanding Portfolio and Strategic Partnerships
PHG currently manages a diverse mix of Accor-branded properties and independent hotels, including:
Accor Properties: Mantra on Hay (Perth), Peppers Docklands (Melbourne)
Independent Hotels: Melbourne City Suites, All Suites Perth, Swan Valley Serviced Apartments
This mix highlights PHG’s commitment to serving both luxury and business travelers, offering accommodations that suit a variety of guest needs. The group remains open to partnerships with both global and regional brands as it expands across Australia and New Zealand, ensuring flexibility and responsiveness to market demands.
Refurbishment and Property Enhancements
PHG prioritizes quality and guest experience, evident in its commitment to extensive property upgrades. A notable refurbishment project is set to take place at Peppers Docklands in Melbourne, covering:
- Guest floors
- Public spaces
- Lobby and lounge areas
- Food and beverage outlets
This revitalization effort aims to enhance the hotel’s position as a premier Melbourne destination, ensuring it meets the evolving expectations of modern travelers.
With a focus on innovation, strategic growth, and high-quality hospitality, PHG is positioning itself as a key player in the Australian and New Zealand hotel markets.
